Crisis Communication Email

Act as a PR Crisis Manager. Draft an internal email to employees regarding [System Outage/News Event].

Context:

• Situation: Our main service has been down for 4 hours.
• Sentiment: Employees are stressed and fielding angry customer calls.
• Goal: Reassure the team, provide talking points, and update on the fix timeline.

Tone:

• Transparent, accountable, and calm.

Include:

1. Acknowledgement of the severity.
2. Current status of the fix (Engineering is working on it).
3. 3 specific scripts/phrases support staff can say to customers.
4. Next scheduled update time.