Customer Persona Development

Create a detailed, actionable customer persona.

Product/service context: [What you're selling and general market]

Data sources I have:

• [Existing customer data / Surveys / Interviews / Analytics / Assumptions]
• [Specific insights or patterns you've noticed]

Persona scope:

• [Primary persona / One of several / Niche segment]

What to include:

1. Demographics (age, location, income, education, job)
2. Psychographics (values, attitudes, lifestyle, personality)
3. Goals and motivations (what they're trying to achieve)
4. Pain points and frustrations (problems they experience)
5. Current behavior (how they solve problems now)
6. Buying process (how they research and make decisions)
7. Decision criteria (what matters when choosing)
8. Objections and barriers (what prevents purchase)
9. Preferred channels (where they spend time, get info)
10. Influencers (who affects their decisions)

Make it real:

• Give them a name and photo description
• Include a quote that captures their mindset
• Day-in-the-life snapshot

What I'll use this for:

• [Product decisions / Marketing messaging / Feature prioritization]

Success criteria: This persona guides real decisions and feels like a real person my team can empathize with and design for.